Why Two People Facing the Same Choice Can Arrive at Completely Different Answers
Imagine two colleagues presented with the same job offer. One accepts within 48…
Big Five Personality Traits That Predict Risk-Taking Behavior Read Post »
The Algorithm Screened Your Personality Before You Got the Interview
You polish your resume, customize your cover letter, and hit submit. What you don’t see is …
What Your Decision-Making Habits Say About Your Personality Type Read Post »
小红书聚光AI素材生成实测：跑了三天数据，说几句实在话
聚光3.0上线有一阵子了，最让我关注的是它的AI素材生成功能——输入产品卖点，自动给你出文案、封面图方案、甚至视频脚本。听起来很美好，但做投放的人都知道，平台宣传和实际效果经常是两码事。我拿手上的几个账户实测了三天，把真实感受写出来，给还没用过这个功能的朋友一个…
用聚光AI生成广告素材三天后，我发现了几个关键问题 Read Post »
广告投了没效果？你可能还在用”怼脸种草”的老思路
近两年广告投放行业最大的变化，不是出了多少新工具，而是用户变”精”了。那种打光精致、脚本完美的种草笔记，用户一眼就能识别出是广告，手指一滑就过去了。反而是普通人的真实分享——没有修图、没有预设剧本——转化效果出奇的好。
聚光平台的数据就很说明问题。同一个产品，同样预算，…
广告主投放前必做的准备工作，很多人忽略了这一步 Read Post »
Among the Big Five personality traits, Openness to Experience occupies a curious position. It is the dimension most strongly associated with creativity, intelle…
Big Five Personality Traits: A Complete Guide to Openness to Experience Read Post »
Why Your Gut Feeling About a Brand Is More Scientific Than You Think
You scroll past a sponsored post. Something feels off. The voice is sterile, the promises t…
Personality and Leadership: Why One Style Doesn’t Fit All Read Post »
同样做聚光投放，为什么有的商家停投后还有流量，有的直接归零？
最近同时帮两个做本地生活的商家看数据，发现一个很有意思的对比：都是投聚光，日预算都在三四百块，投放周期也差不多两三个月。但有个本质区别——A商家如果临时停投两三天，自然流量还能维持在大几十到一百多的阅读量；B商家一旦停投，流量直接掉到个位数。
B商家问我…
做了聚光但完全靠广告续命？这个习惯要改 Read Post »
流量越来越贵，中小企业的”三体困境”如何破
做过投放的人都懂一个扎心的循环：预算越少越买不到好流量，买不到好流量ROI就越低，ROI低了老板更不敢批预算。这个恶性循环背后，是三个难题在同时发力——流量贵、数据散、AI不会用。
获客成本持续攀升，跨平台数据各自为政，AI工具层出不穷但真正能用好的团队屈指可数。行业调研显示…
广告投放ROI算不明白？一个公式讲清楚归因逻辑 Read Post »
Of the five major dimensions of personality that psychologists have spent decades mapping, one stands out for its ability to predict real-world outcomes with re…
The Link Between Conscientiousness and Mental Health: A Big Five Perspective Read Post »
You Took the MBTI and Got a Different Result. Here’s Why That’s Actually Good News.
You remember the first time you took the Myers-Briggs Type Indicator. You la…
Using the Big Five to Improve Your Relationships Read Post »
